Paul Harvey’s If I were the devil.

paul-harvey BLOG INSERT“If I were the devil, I wouldn’t be happy until I had seized the ripest apple on the tree — Thee. So I’d set about however necessary to take over the United States. I’d subvert the churches first — I would begin with a campaign of whispers. With the wisdom of a serpent, I would whisper to you as I whispered to Eve: ‘Do as you please. Do as you please.’

“To the young, I would whisper, ‘The Bible is a myth.’ I would convince them that man created God instead of the other way around. I would confide that what is bad is good, and what is good is ‘square.’ And the old, I would teach to pray. I would teach them to pray after me, ‘Our Father, which art in Washington…’

“And then I’d get organized. I’d educate authors on how to lurid literature exciting, so that anything else would appear dull and uninteresting. I’d threaten TV with dirtier movies and vice versa. I’d pedal narcotics to whom I could. I’d sell alcohol to ladies and gentlemen of distinction. I’d tranquilize the rest with pills.

“If I were the devil I’d soon have families that war with themselves, churches that war with themselves, and nations that war with themselves; until each in its turn was consumed. And with promises of higher ratings I’d have mesmerizing media fanning the flames. If I were the devil I would encourage schools to refine young intellects, and neglect to discipline emotions — just let those run wild, until before you knew it, you’d have to have drug sniffing dogs and metal detectors at every schoolhouse door.

“Within a decade I’d have prisons overflowing, I’d have judges promoting pornography — soon I could evict God from the courthouse, and then the schoolhouse, and then from the houses of Congress. And in His own churches I would substitute psychology for religion, and deify science. I would lure priests and pastors into misusing boys and girls, and church money. If I were the devil I’d make the symbols of Easter an egg and the symbol of Christmas a bottle.

“If I were the devil I’d take from those, and who have, and give to those wanted until I had killed the incentive of the ambitious. What do you bet I could get whole states to promote gambling as the way to get rich? I would question against extremes and hard work, and Patriotism, and moral conduct. I would convince the young that marriage is old-fashioned, that swinging more fun, that what you see on the TV is the way to be. And thus I could undress you in public, and I could lure you into bed with diseases for which there is no cure. In other words, if I were to devil I’d keep on doing on what he’s doing. Paul Harvey, good day.”

So God made a farmer.commercial: A Divine Interruption?

First there was what the Detroit Free Press said:

“Talk about contrasts.

There were no pretty women, comedians, babies, barking dogs or monkeys in Chrysler’s second Super Bowl commercial for Ram pickups.

Instead, Chrysler resurrected Paul Harvey’s “So God Made a Farmer,” an ode to the hard work and dedication of farmers in a two-minute commercial that aired during the fourth quarter.

“God said, ‘I need somebody willing to get up before dawn, milk cows, work all day in the fields, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board,’” Harvey says in the stark, somber commercial as Ram aired as photos of tractors, combines, Ram pickups and gritty, hard-working farmers.”

“So God made a farmer.”

“So God Made A Farmer” Super Bowl Commercial Gives A Boost To Agvocacy- Farms.Com

Ram Pays Tribute to Farmers with Voice of Paul Harvey and Powerful Images

By Amanda Brodhagen, Farms.com

It’s the Super Bowl commercial that everyone in the agriculture community is talking about – Ram Trucks version of the famous 1978 speech with the voice of Paul Harvey known as “So God Made a Farmer.”

Not only was the commercial a great advertisement for Ram Trucks, but it also gave a boost to “agvocacy”. For those of you who aren’t familiar with the term agvocacy, it’s the combination of the two words – agriculture and advocacy to create the word agvocacy. The whole purpose of agvocacy is to communicate about agriculture with the non-ag audience.

One of the biggest challenges to being an impactful agvocate is ensuring that you are engaging with the non-ag audience and not preaching to the choir. Ram’s commercial was able to reach that non-ag audience, which helps set the stage for agvocates to connect with the average consumer. The message was bold, the images were powerful and it was a positive message about those behind agriculture production.  Thank you to Ram Trucks for their tribute to the American Farmer!

And finally let me share:  A Divine Interruption?

Divine interruptions.

Now that you have read what others have said let me share a brief thought about this commercial.  I know that from a human standpoint it was a genius move for Dodge to totally contrast all the other ads during the Superbowl.  The other ads tried hard to justify paying millions for a few moments of your time and for the most part failed miserably because they merely fed us back the vacuous culture that dominates America now.

The voice and images in this commercial blended to evoke the America we lost and in eloquent language reminded us of how far we have fallen.   Imagine mentioning God in the first sentence of a commercial!  Even Churches don’t do that anymore.  Imagine showing a country church in all of its compelling simplicity!  Imagine honoring hard work, humility, sacrifice, perseverance to an audience that either cannot remember these qualities or never knew them or what these have to do with America.

Most of all it was the voice of Paul Harvey that went through my soul.  It convicted me because it reminded what voices used to sound like, before the whiny therapist voice, before the tedious activist voice, we had credible voices.  Harvey had such similar tones to the ones I remember from Billy Graham in the 1960’s: A voice that does not apologize for truth and is not ashamed of God.

I will not over spiritualize a truck commercial but it felt like reason interrupted insanity and in that quick moment people felt things they had not felt in many years or couldn’t explain.  So God made a farmer like Paul Harvey who even after he went to heaven could sow seed into the American soul.